Branding Assets and Templates
To help Spring Independent School District offices, departments, and schools maintain a consistent and effective identity in the communications and publications they produce, Spring ISD has prepared this page. It includes basic rules of written communication, such as punctuation, abbreviations, and capitalization, as well as guidelines for formatting and the use of the approved district branding (seal).
Why Brand Integrity Matters
When we think of our favorite brands, they have distinctive personality traits. We often have an emotional connection to them without realizing it. Just seeing their logo and brand colors can evoke certain thoughts and feelings. Developing a positive brand image has a lot to do with consistently portraying it in the same way, with integrity.
School Logos and Crests
Social Media Branding
How the image and integrity of our district is understood, embraced and differentiated is in our hands. The way we talk, the way we act and what we post—we embody what the brand stands for. Therefore, as brand stewards, it’s important that we maintain a consistent and effective brand identity.
To review social media and personal branding best practices, view our Google Slides presentation.
Spring ISD employees sharing the amazing things happening across our district using their personal Twitter or LinkedIn account may download and use the following Spring ID header:
An email signature provides a visual identity that will enhance our reputation as a successful and professional district. Below is an example of the standard template to be used for all email correspondence.Instructions:
- Open Gmail.
- In the top right, click Settings Settings.
- In the "Signature" section, delete all of the content in there previously and paste the email template.
- Change your contact information by editing the placeholder text.
- At the bottom of the page, click Save Changes.